{"id":228511,"date":"2021-08-02T09:30:30","date_gmt":"2021-08-02T07:30:30","guid":{"rendered":"https:\/\/www.onefm.ch\/?p=228511"},"modified":"2021-07-30T16:44:37","modified_gmt":"2021-07-30T14:44:37","slug":"netflix-utilise-une-methode-etonnante-pour-promouvoir-leur-nouveau-film","status":"publish","type":"post","link":"https:\/\/www.onefm.ch\/pop-culture\/cinema\/netflix-utilise-une-methode-etonnante-pour-promouvoir-leur-nouveau-film\/","title":{"rendered":"Netflix utilise une m\u00e9thode \u00e9tonnante pour promouvoir leur nouveau film"},"content":{"rendered":"<h2><strong>En promotion de leur dernier film d\u2019horreur, <em>A Classic Horror Story<\/em>, Netflix a propos\u00e9 une strat\u00e9gie marketing dingue.\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><em>A Classic Horror Story<\/em> est le nouveau long-m\u00e9trage italien produit par Netflix, o\u00f9 l\u2019on suit 5 inconnues qui se retrouvent bloqu\u00e9es dans une for\u00eat entour\u00e9e d\u2019\u00eatres hostiles et mal\u00e9fiques apr\u00e8s un accident de voiture.\u00a0<\/span><\/p>\n<p><iframe title=\"A Classic Horror Story | Official Trailer | Netflix\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/PHqyFhrb3uU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Pour promouvoir ce film italien, le service de streaming s\u2019est associ\u00e9 \u00e0 l\u2019agence Publicis Italie pour placer un grand \u00e9cran au milieu d\u2019une plaine \u00e0 Milan. Projet\u00e9 sur l\u2019\u00e9cran, un \u00eatre malveillant qui suivait les passants leur donnant l\u2019illusion qu\u2019ils \u00e9taient poursuivis ! Et Netflix ne s&rsquo;est pas arr\u00eat\u00e9 l\u00e0. Lorsque l&rsquo;on d\u00e9passe l&rsquo;\u00e9cran, un vrai acteur, d\u00e9guis\u00e9 en chaperon rouge, comme l&rsquo;antagoniste du film, surgit pour effrayer les passants. <\/span><\/p>\n<p><iframe title=\"A Classic Horror Story | Fear becomes reality | Netflix Italia\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/7ZZ-qXvL7dc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Ce stunt, qui int\u00e9resse et surprend, est une mani\u00e8re efficace pour promouvoir ce nouveau film. Effectivement, cette exp\u00e9rience int\u00e9resse les passants curieux d&rsquo;en savoir plus sur ce nouveau long-m\u00e9trage ! Par cons\u00e9quent, le film gagne en visibilit\u00e9 et popularit\u00e9 !\u00a0<\/span><\/p>\n<p><iframe src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=382313455876802549\" width=\"345\" height=\"611\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">En attendant le film <\/span><i><span style=\"font-weight: 400;\">A Classic Horror Story<\/span><\/i><span style=\"font-weight: 400;\">, retrouvez une multitude d\u2019effrayants film d\u2019horreur sur Netflix telle que <\/span><i><span style=\"font-weight: 400;\">The Exorcist,<\/span><\/i> <i><span style=\"font-weight: 400;\">The Haunting of Bly Manor <\/span><\/i><span style=\"font-weight: 400;\">ou encore <\/span><i><span style=\"font-weight: 400;\">Annihilation<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><iframe title=\"ANNIHILATION Bande Annonce VF (2018) Officielle\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/lk0JDSeUE7U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En promotion de leur dernier film d\u2019horreur, A Classic Horror Story, Netflix a propos\u00e9 une strat\u00e9gie marketing dingue.\u00a0 A Classic Horror Story est le nouveau long-m\u00e9trage italien produit par Netflix, o\u00f9 l\u2019on suit 5 inconnues qui se retrouvent bloqu\u00e9es dans une for\u00eat entour\u00e9e d\u2019\u00eatres hostiles et mal\u00e9fiques apr\u00e8s un accident de voiture.\u00a0 Pour promouvoir ce [&hellip;]<\/p>\n","protected":false},"author":28996,"featured_media":228513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[1244,2996,571,3998,726,7694],"acf":[],"_secured_with_link_token":"c1b308a4","_wds_readability":{"score":74.66877005347595,"raw_score":74.66877005347595,"is_readable":true,"error":false},"_wds_analysis":{"errors":{"wds-checks::focus":"There are no focus keywords","wds-checks::title_length":"Your SEO title is too long","wds-checks::imgalts_keywords":"You haven&#039;t added any images","wds-checks::content_length":"The text contains 187 words which is less than the recommended minimum of 300 words","wds-checks::links_count":"You haven't added any internal or external links in your content"},"percentage":65,"checks":{"focus":{"status":false,"ignored":false,"recommendation":"In order to give your content the best possible chance to be discovered, it is best to select some focus keywords or key phrases, to give it some context.","more_info":"Selecting focus keywords helps describe what your content is about.","status_msg":"There are no focus keywords"},"focus_stopwords":{"status":true,"ignored":false,"recommendation":"You kept the focus keywords of your article to the point, way to go!","more_info":"Stop words are words which can be considered insignificant in a search query, either because they are way too common, or because they do not convey much information. Such words are often filtered out from a search query. Ideally, you will want such words to not be a part of your article focus.","status_msg":"Focus to the point"},"title_keywords":{"status":true,"ignored":false,"recommendation":"You've got your focus keyword(s) in the SEO title meaning it has the best chance of matching what users are searching for first up - nice work.","more_info":"It's considered good practice to try to include your focus keyword(s) in the SEO title of a page because this is what people looking for the article are likely searching for. The higher chance of a keyword match, the greater the chance that your article will be found higher up in search results. Whilst it's recommended to try and get these words in, don't sacrifice readability and the quality of the SEO title just to rank higher - people may not want to click on it if it doesn't read well.","status_msg":"The SEO title contains your focus keyword(s)"},"title_length":{"status":false,"ignored":false,"recommendation":"Your SEO title is 86 characters which is greater than the recommended 65 characters. Best practice is between 50 and 65 characters, with 60 being the sweet spot.","more_info":"Your SEO title is the most important element because it is what users will see in search engine results. You'll want to make sure that you have your focus keywords in there, that it's a nice length, and that people will want to click on it. Best practices suggest keeping your titles between 50 and 65 characters including spaces, though in some cases 60 is the sweetspot. The length is important both for SEO ranking but also how your title will show up in search engines - long titles will be cut off visually and look bad. Unfortunately there isn't a rule book for SEO titles, just remember to make your title great for SEO but also (most importantly) readable and enticing for potential visitors to click on.","status_msg":"Your SEO title is too long"},"metadesc_keywords":{"status":true,"ignored":false,"recommendation":"The focus keyword for this article appears in the SEO description which means it has a better chance of matching what your visitors will search for, brilliant!","more_info":"It's considered good practice to try to include your focus keyword(s) in the SEO description of your pages, because this is what people looking for the article are likely searching for. The higher chance of a keyword match, the higher chance your article will be found higher up in search results. Remember this is your chance to give a potential visitor a quick peek into what's inside your article. If they like what they read they'll click on your link.","status_msg":"The SEO description contains your focus keywords"},"metadesc_length":{"status":true,"ignored":false,"recommendation":"Your SEO description is a good length. Having an SEO description that is either too long or too short can harm your chances of ranking highly for this article.","more_info":"We recommend keeping your meta descriptions between 135 and 300 characters (including spaces). Doing so achieves a nice balance between populating your description with keywords to rank highly in search engines, and also keeping it to a readable length that won't be cut off in search engine results. Unfortunately there isn't a rule book for SEO meta descriptions, just remember to make your description great for SEO, but also (most importantly) readable and enticing for potential visitors to click on.","status_msg":"Your meta description is a good length"},"slug_keywords":{"status":true,"ignored":false,"recommendation":"You've got your focus keywords in the page slug which can help your page rank as you have a higher chance of matching search terms, and Google does index your page URL, great stuff!","more_info":"The page URL you use for this post will be visible in search engine results, so it's important to also include words that the searcher is looking for (your focus keywords). It's debatable whether keywords in the slug are of any real search engine ranking benefit. One could assume that because the slug does get indexed, the algorithm may favour slugs more closely aligned with the topic being searched.","status_msg":"You've used your focus keyword in the page URL"},"keywords_used":{"status":true,"ignored":false,"recommendation":"Focus keywords are intended to be unique so you're less likely to write duplicate content. Consider changing the focus keywords to something unique.","more_info":"\t\tWhilst duplicate content isn&#039;t technically penalized it presents three rather niggly issues for search engines:\t\t<br\/><br\/>\n\n\t\t1. It&#039;s unclear which versions to include\/exclude from their indexes.<br\/>\n\t\t2. They don&#039;t know whether to direct the link metrics (trust, authority, anchor text, link equity, etc.) to one page, or keep it separated between multiple versions.\t\t<br\/>\n\t\t3. The engine is unsure which version to rank for query results.<br\/><br\/>\n\n\t\tSo whilst there&#039;s no direct penalty, if your content isn&#039;t unique then search engine algorithms could be filtering out your articles from their results. The easiest way to make sure this doesn&#039;t happen is to try and make each of your posts and pages as unique as possible, hence specifying different focus keywords for each article you write.\t\t<br\/><br\/>\n\n\t\tNote: If you happen to have two pages with the same content, it&#039;s important to tell search engines which one to show in search results using the Canonical URL feature. You can read more about this <a href='https:\/\/premium.wpmudev.org\/blog\/wordpress-canonicalization-guide\/' target='_blank'>here<\/a>.\t\t","status_msg":"You haven't used this focus keyword before"},"imgalts_keywords":{"status":false,"ignored":false,"recommendation":"Images are a great addition to any piece of content and it\u2019s highly recommended to have imagery on your pages. Consider adding a few images that relate to your body content to enhance the reading experience of your article. Where possible, it\u2019s also a great opportunity to include your focus keyword(s) to further associate the article with the topic you\u2019re writing about.","more_info":"Image alternative text attributes help search engines correctly index images, aid visually impaired readers, and the text is used in place of the image if it&#039;s unable to load. You should add alternative text for all images in your content.","status_msg":"You haven&#039;t added any images"},"content_length":{"status":false,"ignored":false,"recommendation":"The best practice minimum content length for the web is 300 words so we recommend you aim for at least this amount - the more the merrier.","more_info":"Content is ultimately the bread and butter of your SEO. Without words, your pages and posts will have a hard time ranking for the keywords you want them to. As a base for any article best practice suggests a minimum of 300 words, with 1000 being a good benchmark and 1600 being the optimal. Numerous studies have uncovered that longer content tends to perform better than shorter content, with pages having 1000 words or more performing best. Whilst optimizing your content for search engines is what we're going for here, a proven bi-product is that high quality long form articles also tend to get shared more on social platforms. With the increasing power of social media as a tool for traffic it's a nice flow on effect of writing those juicy high quality articles your readers are waiting for.","status_msg":"The text contains 187 words which is less than the recommended minimum of 300 words"},"keyword_density":{"status":true,"ignored":false,"recommendation":"Currently you haven't used any keywords in your content. The recommended density is 1-3%. A low keyword density means your content has less chance of ranking highly for your chosen focus keywords.","more_info":"Keyword density is all about making sure your content is populated with enough keywords to give it a better chance of appearing higher in search results. One way of making sure people will be able to find our content is using particular focus keywords, and using them as much as naturally possible in our content. In doing this we are trying to match up the keywords that people are likely to use when searching for this article or page, so try to get into your visitors mind and picture them typing a search into Google. While we recommend aiming for 1-3% density, remember content is king and you don't want your article to end up sounding like a robot. Get creative and utilize the page title, image caption, and subheadings.","status_msg":"You haven't used any keywords yet"},"links_count":{"status":false,"ignored":false,"recommendation":"Internal links help search engines crawl your website, effectively pointing them to more pages to index on your website. You should consider adding at least one internal link to another related article.","more_info":"\t\tInternal links are important for linking together related content. Search engines will &#039;crawl&#039; through your website, indexing pages and posts as they go. To help them discover all the juicy content your website has to offer, it&#039;s wise to make sure your content has internal links built in for bots to follow and index.\t\t<br\/><br\/>\n\n\t\tExternal links don&#039;t benefit your SEO by having them in your own content, but you&#039;ll want to try and get as many other websites linking to your articles and pages as possible. Search engines treat links to your website as a &#039;third party vote&#039; in favour of your website - like a vote of confidence. Since they&#039;re the hardest form of &#039;validation&#039; to get (another website has to endorse you!) search engines weight them heavily when considering page rank. For more info: <a href='https:\/\/moz.com\/learn\/seo\/internal-link' target='_blank'>https:\/\/moz.com\/learn\/seo\/internal-link<\/a>\t\t<br\/><br\/>\n\n\t\tNote: This check is only looking at the content your page is outputting and doesn&#039;t include your main navigation. Blogs with lots of posts will benefit the most from this method, as it aids Google in finding and indexing all of your content, not just the latest articles.\t\t","status_msg":"You haven't added any internal or external links in your content"},"para_keywords":{"status":true,"ignored":false,"recommendation":"You've included your focus keywords in the first paragraph of your content, which will help search engines and visitors quickly scope the topic of your article. Well done!","more_info":"You should clearly formulate what your post is about in the first paragraph. In printed texts, a writer usually starts off with some kind of teaser, but there is no time for that if you are writing for the web. You only have seconds to gain your reader\u2019s attention. Make sure the first paragraph tells the main message of your post. That way, you make it easy for your reader to figure out what your post is about. Doing this also tells Google what your post is about. Don\u2019t forget to put your focus keyword in that first paragraph!\t\t\t\t\t","status_msg":"The focus keyword appears in the first paragraph of your article"},"subheadings_keywords":{"status":true,"ignored":false,"recommendation":"You've used keywords in 1 of your subheadings which will help both the user and search engines quickly figure out what your article is about, good work!","more_info":"When trying to rank for certain keywords, those keywords should be found in as many key places as possible. Given that you're writing about the topic it only makes sense that you mention it in at least one of your subheadings. Headings are important for users as they break up your content and help readers figure out what the text is about. Same goes for search engines. 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